Influencers

Fake it ’till you make it: meet Floresta – The Drum

January 22nd, 2020

These days, influence is big business. Platforms such as Instagram, TikTok, YouTube and Twitch have enabled social media stars across the planet to grow vast fanbases and wield valuable commercial sway.

The power of influencers has even been recognised as a factor that would make or break the fortunes…

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Privacy News

Will US privacy-lite hollow out GDPR? – EUobserver

January 22nd, 2020

Over 90 percent of the data on the internet has been created since 2016. Yet, the amount of personal information online is expected to grow exponentially in the next years.

As a result, data protection and privacy rules have either been introduced or are being considered in many countries…

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Influencers

Creator and influencer council launches in Philippines – PRWeek

January 22nd, 2020

Content creators, influencers, and marketing professionals have come together in the Philippines to form the Creator and Influencer Council of the Philippines (CICP), an organisation that aims to establish the country’s influencer marketing ecosystem. Its objective is to empower creators, influencers, and brands in meeting their marketing and…

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