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IBM Platform Helps Brands Find Social Influencers Matching Their Values 08/03/2020 – MediaPost Communications

July 31st, 2020

Brands looking for the perfect influencer to share their values now have a way through artificial intelligence and an expanded collaboration between two companies firmly planted in artificial intelligence (AI).

IBM on Friday launched Watson Advertising Social Targeting with Influential, a new platform that uses AI to help brands identify influencers…

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