Influencers

There are 280 articles in this category

Fake it ’till you make it: meet Floresta – The Drum

January 22nd, 2020

These days, influence is big business. Platforms such as Instagram, TikTok, YouTube and Twitch have enabled social media stars across the planet to grow vast fanbases and wield valuable commercial sway.

The power of influencers has even been recognised as a factor that would make or break the fortunes…

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Creator and influencer council launches in Philippines – PRWeek

January 22nd, 2020

Content creators, influencers, and marketing professionals have come together in the Philippines to form the Creator and Influencer Council of the Philippines (CICP), an organisation that aims to establish the country’s influencer marketing ecosystem. Its objective is to empower creators, influencers, and brands in meeting their marketing and…

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