The rift over #Gift: ASA decision on influencer marketing sets high expectations for advertisers and influencers – JD Supra

July 7th, 2020

The Advertising Standards Authority Complaints Board – New Zealand’s advertising watch-dog – has released its first substantive decision on the requirements applicable to influencer advertising. Elements of the decision might come as a surprise to businesses that deal with influencers.

The ASA’s recent decision on this must be understood…

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